Designed an omnichannel marketing campaign answering a RFP for experiential, social and digital. Lead Art Director and Designer for all creative assets in the omnichannel campaign.
The concept is known as...
Strategies:
1. Showcase the functional and emotional benefits of the brand.
2. Make our experiences and content triggers for social conversation and UGC.
3. Inspire earned word of mouth and advocacy for Jolly Time via a sustained, engaged community.
4. Foster a sense of “Family” and “Great Taste” pride.
Now, in 2024...
The Jolly Time News Tour reports happy news stories and POP culture moments activating in target markets. Lead Art Director for all tour assets and customer experience, including brand ambassador scripting, content capture and reporting of happy news stories to be shared on social.
In order to shoot and generate content that performs best, I’ve broken out the various messages we speak to across Jolly Time’s socials. This in turn enables us to determine the best way to generate these types of creatives.
Jolly Time social media posts trending news stories, happy news in POP culture and UGC stories submitted on jollytime.com/happynews .
Create fun, social-first content with influencers, recipes, giveaways and POP culture moments!
Influencer Collaboration with @ashleybrookenicholas
