Designed an omnichannel marketing campaign answering a RFP for experiential, social and digital. Lead Art Director for Campaign Concept / Execution and Photo Art Direction.
The concept:
"We all subconsciously yearn to reclaim our time as families and humans. We need a change – a new tradition rooted in nostalgia. Cooked Perfect is the centerpiece of the family meal, sparking a national movement to bring people together for Family Dinner Night."
Objectives:
1. Build Brand Awareness for the frozen meatball category.
2. Drive HHP and velocity of Cooked Perfect, driving revenue.
3. Begin to generate a flywheel of fans for Cooked Perfect, inspiring advocacy.
4. Establish KPI metrics for success – track and leverage learnings in real time.
Family Dinner Night campaign sizzle:
In 2023... The Family Dinner Night Tour activated in target markets, sampling Cooked Perfect Meatballs, sharing tips and tricks to host Family Dinner Night and encouraging enrollment to the weekly newsletter.
Lead Photo Art Director for all content: Social, Digital, and Experiential.
